State of Video in Education 2018

Data

Educational video Other Usage: Current and Past

Video is immensely popular for teaching and learning uses, especially showing video in the classroom (which 82% of respondents report). Additionally, more than two thirds of the surveyed institutions use video for supplementary material (74%), student assignments (69%), and lecture capture (68%).

Campus events (such as performances, athletics, ceremonies, and VIP visits) are also becoming a major use for video, with over half reporting that they record campus events for on demand (57%) and live viewing (51%).

More than half (57%) also use video for externally facing purposes, including marketing, communications, admissions, alumni relations, and other similar uses.
While using video for feedback is still relatively early in the adoption process, its usage is growing.

 

Over the past two years, there were two big gains in which video use cases higher education institutions employ. (Note: to compare against previous years, we are isolating for just higher education.) Lecture capture is the biggest gain, leaping up by 21% since 2016. Clearly lecture capture has gained steam over the last two years.

Interestingly, “Internal organization usage (e.g., internal collaboration, training employees, IT support and FAQs, etc.)” also showed an increase by 20%. Apparently more institutions are using video to help their staff stay organized and informed.

Flipped classrooms is less dramatic, but has shown slow and steady gains since we first started the survey in 2014, progressing from 51% to 60% in 2018.
Otherwise, most use cases changed only slightly. (For example, respondents reporting video shown in the classroom decreased by 1% while supplemental materials increased by 1%.) The average overall change was a 3% increase. Only “Video shown in the classroom,” “Recording campus events for on-demand viewing,” and “Teaching skills by recording students practicing in class” decreased, and each of them only by 1%, which could easily be considered within the margin of error.

Sample Size:
More than 1500 educational professionals, staff, and students from around the world
Sample Description:

More than 1500 educational professionals, staff, and students from around the world.

Educational video Other Usage: Current and Past

The majority of institutions are using publicly-available sites such as YouTube or Vimeo to host at least part of their video. Such sites are easy, familiar, convenient, and free, On the other hand, they pose a number of concerns regarding security, privacy, accessibility, control, and branding. So it’s unsurprising that many of them use additional methods—only 17% rely on these sites alone.

Choosing a video platform that is integrated into the school’s Learning Management System (LMS) is popular, with over half of respondents choosing this option. More than a third like to use the video tools built into their LMS, but only 12% try to make do with just those tools.

Slightly over a third have their own standalone video portal.

The biggest takeaway is that most schools are choosing hybrid approaches, using multiple ways to manage their video content.

Sample Size:
More than 1500 educational professionals, staff, and students from around the world
Sample Description:

More than 1500 educational professionals, staff, and students from around the world.

Educational video Business and industry Usage: Current and Past
Sample Size:
More than 1500 educational professionals, staff, and students from around the world
Sample Description:

More than 1500 educational professionals, staff, and students from around the world.

Educational video Business and industry Usage: Current and Past
Sample Size:
More than 1500 educational professionals, staff, and students from around the world
Sample Description:

More than 1500 educational professionals, staff, and students from around the world.

Educational video Business and industry Usage: Current and Past
Sample Size:
More than 1500 educational professionals, staff, and students from around the world
Sample Description:

More than 1500 educational professionals, staff, and students from around the world.

Educational video Business and industry Usage: Current and Past
Sample Size:
More than 1500 educational professionals, staff, and students from around the world
Sample Description:

More than 1500 educational professionals, staff, and students from around the world.

Source: 
Sample: 

More than 1500 educational professionals, staff, and students from around the world.

Citation: 

Kaltura (2018). Fifth Annual State of Video in Education 2018. Insights and Trends.

Publish Year: 
2018