How video is being used and change in use over time

Publication Year: 
Category of Information: 
Sample size: 
More than 1500 educational professionals, staff, and students from around the world
Sample description: 

More than 1500 educational professionals, staff, and students from around the world.



Video is immensely popular for teaching and learning uses, especially showing video in the classroom (which 82% of respondents report). Additionally, more than two thirds of the surveyed institutions use video for supplementary material (74%), student assignments (69%), and lecture capture (68%).

Campus events (such as performances, athletics, ceremonies, and VIP visits) are also becoming a major use for video, with over half reporting that they record campus events for on demand (57%) and live viewing (51%).

More than half (57%) also use video for externally facing purposes, including marketing, communications, admissions, alumni relations, and other similar uses.
While using video for feedback is still relatively early in the adoption process, its usage is growing.


Over the past two years, there were two big gains in which video use cases higher education institutions employ. (Note: to compare against previous years, we are isolating for just higher education.) Lecture capture is the biggest gain, leaping up by 21% since 2016. Clearly lecture capture has gained steam over the last two years.

Interestingly, “Internal organization usage (e.g., internal collaboration, training employees, IT support and FAQs, etc.)” also showed an increase by 20%. Apparently more institutions are using video to help their staff stay organized and informed.

Flipped classrooms is less dramatic, but has shown slow and steady gains since we first started the survey in 2014, progressing from 51% to 60% in 2018.
Otherwise, most use cases changed only slightly. (For example, respondents reporting video shown in the classroom decreased by 1% while supplemental materials increased by 1%.) The average overall change was a 3% increase. Only “Video shown in the classroom,” “Recording campus events for on-demand viewing,” and “Teaching skills by recording students practicing in class” decreased, and each of them only by 1%, which could easily be considered within the margin of error.